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This web site had the following on the web site, "All great journeys begin with a single step." Our analyzers noticed that the web site said " There are any number of ways to arrive at a destination." The Website also said " In fact, the route you take is not nearly as important as the approach. At KFA, you will find there is none more qualified to help you navigate the rapidly changing economic landscape, avoiding its pitfall and capitalizing on its opportunities. Because reaching the summit has never been so rewarding. Request Copy of ADV 2b." The website's header had kfa as the most important optimized keyword. It is followed by financial planner, financial advisor, and private wealth group which isn't as highly ranked as kfa. The next words kfapwg.com uses is private wealth advisor. financial was included and will not be seen by search crawlers.